Right now I'm deep into the International Ice Hockey Federation World Junior Championships. Canada won a huge game against the States on New Years Eve. I was in my beloved Guelph at the pub for that game and it was a riot. As I type, the Swedes just tied up their semi-final game with the States 1-1. They're really starting to come on. Either team will make an a good attempt to stop the Canadians from winning their 6th gold medal in a row on Tuesday evening.
During the tournament TSN has been playing a really interesting Nike ad. I'm not a huge fan of the company, but I do think they have an incredible marketing department. My only complaint is that they didn't use a Canadian band for the soundtrack because we all know there are a whole lot of really good independent Canadian artists out there. Even a few with wolves in their names or songs about wolves, I'm sure. In case you're wondering, the song is called Wolf Like Me and it's by TV on the Radio.
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